The fashion world is not exactly unknown territory for many Filipinos. In fact, many prominent fashion designers in the international scene such as Monique Lhuillier and Michael Cinco are born and bred Filipinos. Thus, it’s not so unbelievable that the country’s clothing industry is thriving. In fact, it is one of the country’s major dollar earner. Now, who are the giants in this industry? 
Bench
Among the most amazing success stories in the country’s fashion retail industry, Bench started out as a children’s clothing shop that, before long, transformed into a men’s clothing store at Park Square, Ayala Centre in 1987. With some trendy designs, a savvy marketing campaign, and famous celebrity image models; the brand soared to unimaginable heights and continues to create waves in the country’s clothing industry to this day. Now, the company designs, manufactures, and sells clothing for children, men, and women as well as colognes, footwear, and food stuff. The current CEO of the company is Ben Chan, from which the company got its brand name.
Aldegeur and Co., Inc
A company belonging to the much larger Aldegeure Group of Companies is a business giant that can be found in Cebu City. Among the popular brands under this corporation are Island Souvenirs and Loalde. Island Souvenirs specialises in casual apparel such as T-shirts, shorts, and accessories that exhibit the tropical beauty of the archipelago–the sights and other attractions that make the country so appealing to tourists. Loalde, on the other hand, is a brand that offers classy and trendy apparel for both men and women. The clothes under this brand are specially designed for active career men and women.
Golden ABC Inc.
Considered one of the pioneering companies in the country’s clothing industry, the organisation has several popular brands under its belt–ForMe, Memo, Oxygen, Penshoppe, Regatta, and Tyler. The most popular among these brands are Penshoppe–the flagship brand that was launched the same year the company was founded, and Oxygen–a men’s line that was launched ten years later. The company was founded in 1986, probably in an office space for rent Cebu. From there, it went on to become one of the country’s leading names in the fashion retail industry. Now, it has several stores both in Manila and Cebu.
Enfant Philippines
Specialising in infant clothing, Enfant started with one store at SM Megamall in 1995. Today, the company has several shops all over the Philippines as well as in other Southeast Asian countries. Aside from babies’ clothing, the brand now also has other products such as feeding bottles, toiletries, furniture, and other baby products. The brand now has 19 boutiques, particularly in Baguio, Pampanga, Batangas, and Metro Manila. Their products are also available in over a hundred stores and malls all over the country.
The clothing industry in the Philippines is relatively new compared to other international clothing lines around the globe. Despite this fact, however, it is still one of the fastest growing industries in the country, and one that is likely to stay and thrive for decades to come.
Author Bio:
Gina Ballesteros writes for Regus, a global company that provides office spaces, business lounges, meeting facilities, and video communication services to small and large businesses. They have business centres in over a thousand locations in a hundred cities around the globe.
Sources: •http://cebuvis.blogspot.com/2012/10/cebu-garments-clothing-textile-industry.html •http://invest.cfo.gov.ph/pdf/part1/development-of-the-garments-and-textile-industry.pdf •http://www.allfreepapers.com/Business/History-Strategy-Bench/1360.html •http://www.census.gov.ph/content/2010-annual-survey-philippine-business-and-industry-•manufacturing-establishments-total
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Back here again, I love Bench…nice quality and affordable, too! 🙂 hope they will have Bench here in Bkk.
bench and penshoppe talaga they’re super big brands here in the phils! i love their clothing personally too 😀
That’s why their stores are close to each other in this certain mall.
Bench is really aggressive and creative to have maintained at the number 1 spot. I used to manage a retail group before and they were our biggest competitor. 🙂
Oooh I didn’t know Bench started out as just a children’s clothing shop store. But now I do! I like shopping at Bench 🙂 Weird, but my favorite product from them is not a clothing item but a body spray. Hahaha.
how come i am not familiar with aldegeur? anyway bench and golden abc is having a tight competition up until now!
Familiar lang sakin ay Bench and Enfant… I still remember the days when I use to buy stuff at Bench.
JennyL: http://www.intuitivereasoning.com/
Revisiting, just to say great info here.
I am a Bench fan, especially their colognes and body sprays for men. They’re what I always bring every time I come back here in the US!
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I love Bench, their clothing line is great. I didn’t know they started out as a children’s clothing shop 🙂 The company’s success story is such an inspiration 🙂
Wow. Great information! I know how big Bench is just because every mall I frequent has it. 🙂
i still could remember bench model Richard Gomez during my time, it was so popular then, glad to know it is up to now.
That’s good to know that bench expand their products for kid’s clothing. I love to shopping for my daughter.
Richard Gomez used to be a bench model 🙂 Ahhh! missed those days 🙂
http://www.adventurousjessy.com/2013/06/a-beautiful-thrill-seeker-shirt-from-warrior-poet-clothier/
interesting list you’ve got here and nice to know how these big companies started…:)
I thought it was just Penshoppe and Regatta, turned that Golden ABC Inc. owned almost all the other famous brands and stores here in the Philippines.
I’m not surprised that Bench is at the top of the list. It even has my favorite Super Junior member as one of its endorsers. 🙂
nice trivia! i hope our local fashion industry continually thrive despite of the influx of foreign brands.
I only know Bench from the 4 clothing company you mentioned Sis 🙂 i guess because I am not a fashionista 🙂 that is why I have no clue about famous store but I love to check out deals 🙂
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Nice compilation. Chan C Bros started selling liwayway gawgaw then ventured to kunk foods before settling for Bench. Kapit bahay namin ang factory nila sa Pasay. Enfant goes a long way. Saludo ako sa mga companies na ito.
I love shopping at Bench. They have a wide selection of products.
didn’t expect enfant PH will be part of the list. very informative dear!
Great information there sis 🙂 Bench is an outstanding clothing company for me. 🙂
How come the only brand familiar to me is Bench? lol.. I guess I’m just not that attentive with brands. Nice trivia about bench btw 😀
I didn’t now Penshoppe and Oxygen are in the same company. Island Souvenirs is progressing rapidly. If I’m not mistaken they’re also putting up a hotel here in Cebu.
Oh I didn’t know that Loalde, Enfant and Tyler are home grown brands.
xoxo
MrsMartinez
These companies are quite successful now. Hope they’ll keep up with the trends in the future. 🙂
Cool trivia!
I didn’t know bench was a children’s clothing brand first. In fact, I really have no idea of its humble beginnings until I read your post.
I love Mr. Ben Chan. I mean, he’s inspirational. I read that he’s not just into clothing industry. He has also expanded into food by bringing Paul’s into the country.
Philippines and its clothing industry is booming today like Bench that penetrates local and foreign markets.