STUDENTS OF UPM ARE TURNING STYLISHLY SUSTAINABLE FASHION

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STUDENTS OF UPM ARE TURNING STYLISHLY SUSTAINABLE – The Institute of Public Relations Student Association-Universiti Putra Malaysia (IPRMSA-UPM), a student chapter in partnership with the Institute of Public Relations Malaysia (IPRM), recently organised its first public awareness campign themed, sustain with style. This campaign was designed to provide awareness to students and the general public on creative ways to practise sustainable lifestyle in line with the goal to promote healthy ecosystem and biodiversity. Invited speakers, Rebecca Yau and Benjamin Ang from Ekha Langkawi, demonstrated and engaged with the audience creative ways to turn waste into sustainable fashion.

The event’s grand finale was a fashion catwalk by UPM students and guests who showcased trendy upcycled handbags by Ekha Langkawi. Additionally, booths were set up for educational activities on recycling materials and to encourage thrifting for reusable outfits. The campaign coincided with the launch of the newly established IPRMSA-UPM chapter, which aims to provide students with hands-on experience in public relations management and a platform for networking with industry players. This club consists of UPM’s Bachelor of Communication students from the Faculty of Modern Languages and Communication (FBMK). The half-day event took place on 23 May 2024 at Dewan Za’ba, FBMK, UPM, with participation from a total of nine private and public universities.

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The idea to create awareness and appreciation for sustainable fashion came about based on a realisation of thrift shopping becoming a mainstream trend in Malaysia, especially among the Generation Z. Essentially, thrift shopping for Generation Z means buying value-for-money outfits and other goods, but the campaign aimed to raise awareness and encourage youths that they are not only saving money but also practicing environmental stewardship. Rebecca Yau, Ekha Langkawi believed that practising sustainability in fashion should be practised in a fun way. At the forum, she further elaborated that upcycling materials into fashionable items is a fun activity that everyone can easily incorporate into their lifestyle. Her upcycled products are trendy and practical as they are water-proof and durable.

The initiative of the campaign is in line with the United Nation’s 12th Sustainable Development Goals of responsible consumption and production. Associate Professor Dr. Nurul Ain Mohd Hasan, the Advisor of IPRMSA-UPM, a senior lecturer of the Communication Department, FBMK, and a member of IPRM, said that “The campaign is hoped to provide inspiration and encouragement for sustainable lifestyle among youths.

The Institute of Public Relations Student Association-Universiti Putra Malaysia (IPRMSA-UPM), a student chapter in partnership with the Institute of Public Relations Malaysia (IPRM), recently organised its first public awareness campaign themed, ‘Sustain With Style’. This campaign was designed to encouragement for sustainable lifestyle among youths. This event was also a way for students to expand and network”.

The President of IPRMSA-UPM, Mahmud Ridzuan Rasali, a third-year student of Bachelor’s of Communication in FBMK, UPM said that “As IPRMSA-UPM Chapter is newly established, the association aims to put a standard by shedding light into real life matters with the awareness campaign and to act as a platform for students alike to delve deeper into the Public Relations industry”. IPRMSA-UPM chapter is looking forward to more campaigns that will give youths inspiration, guidance and network with the industry players. Other universities who attended the event were, UiTM Shah Alam, UNISZA, USM Penang, International Islamic University Malaysia, Taylor’s University, UOW Malaysia, Segi University, Inti University, and TAR UMT.

Apart from the forum and fashion show, there were some other activities offered throughout the
event. One of the activities was origami bouquet arrangements by Bunghwa.co, along with some thrift items for sale to help raise funds for the association. Additionally, there were exciting games and activities for everyone to participate in. The event was made possible by several external sponsors, namely the Institute of Public Relations Malaysia, MKY Rich Enterprise, Gouchy Studio, Bunghwa.co, and EKHA.For further information about the event, please contact our IPRMSA- UPM Media Relations Team, details are provided below.

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About IPRMSA-UPM Chapter:IPRMSA-UPM Chapter is a student association under the Student Affairs Division of UPM in partnership with the Institute of Public Relations Malaysia (IPRM). It is a student body consisting of students from UPM, focusing more on providing platform for hands-on experience on public relations practices to equip students with the knowledge and skills before entering the workforce. It is fully managed by students of UPM, especially those majoring in Corporate Communication from the Faculty of Modern Languages and Communication, UPM. IPRMSA-UPM Chapter is supervised by Associate Professor Dr. Nurul Ain Mohd Hasan, Advisor appointed by the Deputy Vice Chansellor of Student Affairs Division Office. We welcome all students from every faculty to join our club.

The campaign is in conjunction with the launching of the newly established IPRMSA-UPM Chapter in partnership with the Institute of Public Relations Malaysia. The event will be held on 23 May 2024 at Dewan Za’ba, Faculty of Modern Languages and Communication, UPM. The event will have a slot where the audience get to hear passionate speakers on sustainable living. Invited speakers consist of renown actress and host of Nadi Alam, Siti Saleha Baharum as well as sustainable living advocators and entrepreneurs of EKHA, a Malaysian upcycling company.

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Thank you so much for having me during your event! I also just want to add personally how amazing this event and how students at UPM are actually enjoying, spreading awareness about sustainable fashion. Love listening to the founders of EKHA Langkawi how they teach us and did a live demonstration on how they turn plastic to a something fashionable and useful! We definitely need more events regarding this as we need to save mother earth for the better future. I have so many ideas on how to spread awareness on sustainable fashion!

Malaysia is such a beautiful country, full of natural resources, So much trees everywhere that is sadly getting cut to make way for more buildings. Do we really need more buildings and cut down more trees? Climate change is real and just checkout whats happening in Venice and Jakarta. Lets help each other to be better! start from not buying fast fashion, Maybe you are saying that everything is fast fashion now, but can we NOT BUY from SHEIN?? they are number one 1 leading in this fast fashion so please be smarter. Remember that being fashionable is different from having your own personal style. Follow me on instagram @tauyanm or my youtube channel as I show you and give you ideas on how to style your outfits and ideas about fashion. It’s not hard really.

Also don’t forget to checkout @iprmsa_upmchapter and @ekhalangkawi on instagram as well for updates! You can visit Ekha Langkawi at central market as well and learn different things on their workshops or support them by getting your next sustainable products! see you there!!

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