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On top of the re-launch, Dettol unveiled a variant; Dettol Long lasting fresh with cucumber extracts. The media launch was attended by Dr. Steven Chow, Senior Consultant Dermatologist, Celebrity Mum Nana Mahazan and RB’s corporate partners.
Trusted by families and medical professionals for generations, Dettol Healthy Fresh Body Wash is the ideal body wash for every Malaysian Family so they can be 100% sure of protection from germs and bacteria while feeling fresh all day long.
Rakesh Kumar Singh, Marketing Manager of Dettol, RB Malaysia and Singapore, Stated “Dettol as the trusted leader in disinfection and hygiene has been at the forefront to protect the health of our consumers since 1932. We are Committed to providing better solutions by regularly launching new product innovations. We are specially proud to launch the new Dettol Lasting Fresh Variant Which has been conceptualised and tested among Malaysian consumers and is now being launched across the globe.
Dr. Steven Chow, Senior Consultant Dermatologist talked about the importance of personal hygiene in a hot and humid environment like Malaysia. “Perspiring and body odour are common issues among Malaysians. Despite what many people Think, Perspiration or sweat is actually odourless. However, when perspiration stays on the skin’s surface and interacts with bacteria on the body, the bacteria breaks down the perspiration into fatty acids, which anti-bacterial body washes can help fight germs and prevent body odour” he advised.
Four Variants of Dettol Healthy Fresh Body Wash:
Dettol lasting fresh body wash (new) – Enriched with cucumber extract, amazing scent and its unique long lasting fresh technology always leaves you with that just showered feeling of freshness everytime.
Dettol Cool body wash – Cool Crisp menthol revives your senses, Leaving you with a refreshingly cool tingle after shower.
Dettol Fresh Body Wash – Scented with refreshing citrus that leaves you with the fresh feeling.
Dettol Re-energize Body wash – Its zest mandarin scent keeps you and your family energised after each shower.
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