Cellgenie is an early anti-ageing skin care range to prevent skin concerns like oxidation and sagging, When our cells are exposed to active oxygen , the tension factor or elasticity inside our fibroblast cells (vinculin) weakens. Fibroblast are cells that produce collagen, elastin and the matrix to control the firmness and elasticity of the face. However, it is vinculin of the tension factor that plays the most important role in grasping and tightening up the collagen in our skin. Due to cell damage caused by oxidation, it weakens and fails to work properly, causing the skin to sag.
This does not mean that all hope is gone. as it is possible to turn on the skin’s anti-oxidant switch, which helps to improve the role of vinculin’s tensile factor, so that regains its lifted, supple and resilient condition.
COSME
During the launch, Managing Director of KOSE Malaysia Mr. Masaaki Hara mentioned, “In our 20’s, we tend to take our skin for granted. This is indeed the time when our skin is in its best condition, but as research has proven that cell damage begins much earlier then we think, Cellgenie is the perfect starting point for new COSME DECORTE uses who wants a luxurious skincare experience as well as superior benefits. With Cellgenie, you can prolong a youthful complexion and at the same time, address skin ageing, even before it shows on your skin”.
Carmen Wong, COSME DECORTE Malaysia Beauty Trainer, recommends the following tip to boost the effect of Cellgenie: ” We developed an innovative skincare method that involves the application of emulsion with a cotton pad onto a cleansed face as the first step of skincare regime. The emulsion helps to soften and prep the skin for better absorption of subsequent cellgenie products”.
About COSME DECORTE
Founded in 1970 by Japanese cosmetic and skincare leader KOSE, COSME DECORTE is a premium cosmetics line that incorporates the latest dermatological advancements with innovative technologies.
Its name is a combination of two french words: ” cosmetique” and “décoration”, aptly summarising its aim of providing the highest quality cosmetics and firs-rate hospitality to women around the world who seek refined elegance.
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